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For B2B SaaS founders and marketing leads preparing for enterprise sales
Procurement committees make trust decisions in 10 seconds.
Before your sales team says a word, the enterprise buyer has already evaluated your homepage, your LinkedIn, and your visual identity. If the brand reads startup, the deal starts from a deficit.
You've outgrown the brand you launched with.
It made sense at $2M ARR. At $15M, it's working against you. Competitors who closed Series B eighteen months after you already look more established. That's not a coincidence.
Your visual identity and your positioning are telling different stories.
A rebrand without repositioning just produces an expensive new logo. A design sprint without ICP clarity produces beautiful assets that speak to the wrong buyer. We don't separate the two.
First impressions close deals
Enterprise buyers decide in 10 seconds. Your visual identity signals credibility before your sales team says a word.
One brand. Every touchpoint.
A complete brand system your team uses consistently, homepage, deck, LinkedIn, assets. No more off-brand improvisation.
Built around your ICP
Design decisions made from positioning, not aesthetic trends. Every visual choice tied to what your enterprise buyer needs to see.
Ready for development from day one
Complete Figma file with component library. Your dev team builds without starting from scratch.
A brand you're proud to show
Walk into every sales conversation confident. Stop apologizing for how the deck looks.
What clients say
The moment it clicked for them is usually two weeks into the Pilot
"We knew our product was strong, the results were there. What we didn't see was how much our messaging was getting in the way. MAD Magnet gave us a clear picture of exactly who each buyer is, what they need to hear, and in what order. For the first time, the roadmap had one job per quarter."
"Honestly, we were producing a lot but I couldn't tell you what was actually moving the needle. MAD Magnet helped us slow down and figure out who we were actually writing for. That shift took a few weeks but it changed how the whole team thinks about content."
"We needed design, content, and dev, but not all three at full capacity every month. This was the only model that actually made sense for where we are. Now we send one update and the work gets done. It sounds simple but it's not something we had before."
"MAD Magnet plugged into our content operation fast, matched our voice, and delivered consistently. Exactly the kind of capacity you need when you're scaling output without scaling headcount."
How a Design Sprint works
01
Diagnosis & Direction
We map your ICP, competitive landscape, and visual signals enterprise buyers respond to. Strategic direction with a clear rationale, not a moodboard.
02
Identity Development
Logo, color, typography, design elements, photography style. Everything defined before a single execution is designed.
03
Execution
Brand applied across all touchpoints, homepage, LinkedIn, templates, sales deck. Every execution from the same foundation.
04
Handover
Complete Figma file, component library, brand guidelines. Your team builds from day one without starting from scratch.
What we've built
Built for companies like yours.
Hiring, outsourcing, or Mad Magnet?
How the same project actually runs
One embedded team versuswhat most B2B SaaS companiesare currently running.
Mad Magnet
Freelancers
In-house
Decision speed
Same day
Your pace
2–6 weeks
Cost
One invoice
Multiple fees, no control
Salary + tools + training
Strategy/execution
One team
Your job to connect the dots
Requires senior hire first
Brand consistency
Built in, same brief, same team
You manage across vendors
Builds over 12+ months
Ramp time
Day 1
2–4 weeks per person
3–6 months to hire
Best For
$5M–$30M ARR, scaling to enterprise
Scoped tasks with clear brief
$30M+ ARR,, CMO and team in place
Start before the Pilot or validate what you already suspect
Run your free positioning audit in 60 seconds.
Not sure if your positioning is the problem? The MAD Magnet Positioning Audit Tool gives you an instant diagnosis before you invest in anything.
5.0
Used by 100+ B2B SaaS companies
FAQ
Frequently Asked Questions
What's the difference between a Design Sprint and a Rebranding?
A Design Sprint is focused, visual identity, key assets, homepage direction. A Rebranding is comprehensive full visual system, all touchpoints, brand guidelines, implementation support. Both start from positioning. We'll recommend the right scope after an initial call.
Do we need to do the Pilot first?
If you haven't done the Pilot, we run a condensed brand audit in Week 1. The design only works if it's built on positioning. We never design before we diagnose.
What do we receive at the end?
A complete Figma file with all assets, a component library and design system foundations, brand guidelines, and implementation support. Everything belongs to you.
How long does it take?
4–6 weeks from kickoff to final handover, depending on scope and your team's feedback velocity.
The partner that makes your marketing team unstoppable
Every quarter without clear positioning is a quarter competitors get shortlisted instead. Book a free consultation or send us a message. Completely free. Immediate recommendations.
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