1. Who We Are

MAD Magnet Studio d.o.o.
Dubrovačka 5, Niš, Serbia
Email: office@madmagnet.com
Phone: +381 60-3346-466

We are the data controller for personal data collected through our website and services.

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2. What Data We Collect

2.1 Data you provide directly

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When you contact us, book a call, subscribe to our newsletter, or submit an inquiry through our website, we may collect:

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Full name

Email address

Company name and job title

Phone number

Information about your company and project shared in messages or calls

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2.2 Data collected automatically

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When you visit our website, we automatically collect certain technical data, including:

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IP address

Browser type and version

Device type and operating system

Pages visited and time spent on each page

Referring URL (how you found our website)

Date and time of visits

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2.3 Cookies and tracking technologies

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We use cookies and similar tracking technologies to improve your experience on our website.

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These include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing cookies: Used to track the effectiveness of our marketing efforts

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You can control cookies through your browser settings at any time. Disabling certain cookies may affect website functionality.

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3. How We Use Your Data

We use the data we collect for the following purposes:

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To respond to inquiries and provide our services — when you contact us or book a call, we use your information to communicate with you and provide the services you requested

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To send our newsletter — if you subscribe, we send periodic emails with insights, guides, and updates relevant to B2B SaaS marketing and design. You can unsubscribe at any time.

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To improve our website and services — we use analytics data to understand how our website is used and to make it better

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To fulfill contractual obligations — for existing clients, we process data necessary to deliver our services and manage our business relationship

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To comply with legal obligations — we retain certain data as required by Serbian and European law

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4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

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Consent — for newsletter subscriptions and non-essential cookies

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Contractual necessity — for processing data required to deliver our services to clients

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Legitimate interests — for analytics and improving our website and services, where our interests do not override your rights

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Legal obligation — where processing is required by applicable law

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5. Who We Share Your Data With

We do not sell your personal data. We may share it with the following categories of third parties:

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Service providers: Tools and platforms we use to operate our business, including Google Analytics (website analytics), Webflow (website hosting), email service providers for newsletter delivery, and scheduling tools for booking calls. These providers process data on our behalf and are bound by appropriate data protection agreements.

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Professional advisors: Lawyers, accountants, and other advisors when legally required

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Regulatory authorities: Where required by law or to protect our legal rights

All third-party providers we work with are required to handle your data securely and in accordance with applicable data protection law.

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6. International Data Transfers

MAD Magnet is based in Serbia. Some of our third-party service providers (such as Google Analytics) are based in the United States or other countries outside the EEA. When data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission where applicable.

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7. How Long We Keep Your Data

We retain your data only as long as necessary for the purposes described in this policy:

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Inquiry and contact data: Up to 3 years from last contact, unless a business relationship develops

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Client data: For the duration of our engagement and up to 7 years after its end, as required by Serbian accounting and tax law

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Newsletter subscribers: Until you unsubscribe or withdraw consent

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Analytics data: As per the retention settings of the analytics tools we use (typically 14 months for Google Analytics)

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8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

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Right to access: Request a copy of the personal data we hold about you

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Right to rectification: Request correction of inaccurate or incomplete data

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Right to erasure: Request deletion of your personal data in certain circumstances

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Right to restrict processing: Request that we limit how we use your data

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Right to data portability: Receive your data in a structured, machine-readable format

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Right to object: Object to processing based on legitimate interests or for direct marketing purposes

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Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

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To exercise any of these rights, contact us at: office@madmagnet.com We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

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9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These measures include:

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Secure HTTPS encryption on our website

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Access controls limiting who within our team can access client data

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Regular review of our data handling practices

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Use of reputable, security-certified third-party providers

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No method of transmission over the internet or electronic storage is 100% secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

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10. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at office@madmagnet.com and we will delete it promptly.

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11. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal data.

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12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

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13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:‍

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MAD Magnet Studio d.o.o.
Dubrovačka 5, Niš, Serbia
Email: office@madmagnet.com
Phone: +381 60-3346-466

If you are located in the EEA and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection authority.