About MAD Magnet

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MAD Magnet is the embedded design and marketing team exclusively for B2B SaaS and AI companies ($5M+ ARR) transitioning from product-led growth to enterprise sales. We diagnose before we design. Before a writer drafts a headline or a designer opens Figma, someone has already mapped the ICP, diagnosed the positioning gap, and built the growth strategy everything executes against. That someone is you.

What This Role Actually Is

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This is the role that starts every engagement and stays embedded throughout it. You run the Pilot Program — the mandatory first step in every MAD Magnet engagement and then own the marketing execution that follows from it. Strategy without execution is a deck. Execution without strategy is noise. This role owns both.

You will own:

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✦ Brand discovery and positioning audit for new client engagements
✦ ICP definition, competitive landscape, and messaging framework development
✦ 12-month marketing roadmap delivery
✦ Growth strategy — channel selection, content architecture, SEO and AEO direction, paid media framework
✦ Campaign execution and performance tracking connected to pipeline metrics
✦ Ongoing marketing strategy for retainer clients — ensuring execution stays on-positioning as the company grows

You Are Right for This Role If

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✦ You have owned both strategy and execution for a B2B SaaS company or client — and you can show what moved
✦ You understand PLG-to-enterprise transition and what the marketing motion needs to do differently at each stage
✦ You can run a positioning workshop, write a messaging framework and brief a content writer all in the same week
✦ You are comfortable telling a CMO that the problem is not what they think it is and backing it up with data

This Is Not the Right Role If

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✦ Your strategy lives in decks that do not connect to execution
✦ You have never worked in B2B SaaS and are not deeply curious about the space

What You Get

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✦ Own the most complete marketing role in every engagement — diagnosis, strategy, and execution in one lane
✦ Work exclusively on B2B SaaS and AI companies with real growth challenges
✦ Mentorship from brand designers, SEO specialists, developers, and content writers who execute everything you build
✦ Access to industry events and B2B SaaS ecosystem
✦ Hybrid model — based in Niš,  with flexible remote setup, initial onboarding is done from our office in Niš, after onboarding, the role is remote-friendly, we have regular in-person team meetings in Niš (1–2 times per month),

How to Apply

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Send your CV and a short video introduction (2–3 minutes) to office@madmagnet.com.

Subject line: Senior Marketing Strategist — [Your Name]

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