About MAD Magnet

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MAD Magnet is the embedded design and marketing team exclusively for B2B SaaS and AI companies ($5M+ ARR) transitioning from product-led growth to enterprise sales. 51% of B2B buyers now start vendor research in ChatGPT before visiting any website. Your content is the reason our clients appear in those answers and the reason enterprise buyers shortlist them
before the first sales call.

What This Role Actually Is

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You are the person who builds the content system that makes a B2B SaaS company impossible
to ignore in their category, in Google search, in AI answers and in the channels their enterprise buyers use to research vendors before shortlisting. You write from a positioning document. You understand search intent and AEO. You know why the first sentence of every page determines whether AI engines cite it.

You will own:

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✦ Content strategy and topic cluster planning for B2B SaaS client accounts
✦ Blog writing — 2,000 to 2,500 word pillar posts and cluster articles optimized for SEO and AEO
✦ AEO-formatted content — direct-answer intros, FAQ sections written as ICP types them in ChatGPT, How To structures for process content
✦ LinkedIn content for client brand pages and executive profiles
✦ Monthly content performance review connected to organic traffic and pipeline metrics

You Are Right for This Role If

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✦ You have written B2B SaaS content that ranked and you can explain why it ranked
✦ You know what topical authority means and have built a content cluster before
✦ You write FAQ questions the way a CMO types them into ChatGPT at 11pm, not the way a textbook would phrase them
✦ You track content performance in GSC and care about what it means for pipeline, not just for traffic

This Is Not the Right Role If

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✦ You write for word count, not for the reader
✦ You have never heard of AEO or do not care about AI search visibility
✦ You need someone to tell you what to write about every month

What You Get

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✦ Work exclusively on B2B SaaS and AI content, build genuine expertise in one of the most commercially interesting content environments
✦ Be at the forefront of AEO content, writing that ranks on Google and gets cited in ChatGPT simultaneously
✦ Mentorship from brand strategists, SEO specialists, and designers who all work from the same positioning foundation
✦ Access to industry events and B2B SaaS ecosystem
✦ Hybrid model — based in Niš,  with flexible remote setup, initial onboarding is done from our office in Niš, after onboarding, the role is remote-friendly, we have regular in-person team meetings in Niš (1–2 times per month)

How to Apply

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Send your CV, two writing samples from B2B or tech content, and a short video introduction (2–3 minutes) to office@madmagnet.com.

Subject line: Content Strategist & Writer — [Your Name]