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Challenges

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Each Avantgarde event targets a different audience, with unique demographics, interests, and motivations, meaning there is no single marketing formula that works for all events. Every production required its own strategy, funnel structure, targeting logic, and communication approach.

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The core challenge was to consistently sell out large-scale events in short timeframes, while simultaneously increasing platform visibility and reducing manual operational work. Ticket sales needed to be predictable, scalable, and measurable.

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At the same time, internal processes relied heavily on manual handling of inquiries, confirmations, follow-ups, and guest communication. There was a need for a centralized system that connects advertising, sales, communication, automation, and guest data, enabling real-time decision-making, budget optimization, and performance scaling across multiple simultaneous events.

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Performance Marketing System

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High-Volume Ticket Sales Engine

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What we built:
A centralized paid advertising system designed for large-scale event conversion.

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Strategy structure:

• Phase 1: Awareness & interest building
• Phase 2: Conversion-focused campaigns
• Phase 3: Retargeting & urgency campaigns

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Core elements:

• Continuous A/B testing
• Audience segmentation
• Funnel optimization
• Budget redistribution based on demand
• Conversion tracking across campaigns

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Results:

• Predictable ticket sales
• Faster sell-out cycles
• Performance-driven budget allocation
• Scalable campaign structure

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Automation & Integration Systems

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What we implemented:

• Automated confirmation flows
• Follow-up communication systems
• Event information automation
• Capacity tracking integrations
• Reduced manual handling

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Results:

• Lower operational load
• Faster response times
• Clear operational structure
• Real-time capacity visibility

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Guest CRM & Data System

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What we built:

• Guest segmentation
• Behavioral tracking
• VIP guest tagging
• Data-driven audience building
• Personalized communication logic

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Results:

• Better targeting accuracy
• Higher conversion rates
• Stronger guest relationships
• Smarter remarketing

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Communication & Sales Automation

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What we implemented:

• Email marketing flows
• Event campaign emails
• VIP and premium experience offers
• Automated notifications
• Loyalty communication
• Messaging flows (Viber / WhatsApp Business logic)

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‍Results:

• Direct audience communication
• Higher engagement rates
• Reduced manual communication
• Structured follow-up systems

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VIP & Loyalty Experience Design

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What we built:

• VIP experience packages
• Premium seating offers
• Personalized ticket offers
• Loyalty-based access
• Exclusive guest flows

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Results:

• Increased average order value
• Premium guest segmentation
• Long-term audience retention
• Stronger brand loyalty

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Performance Impact

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Through structured performance systems, large-scale testing cycles, and continuous optimization, campaigns achieved strong return on investment and predictable sales outcomes.

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High-value tickets were sold through data-driven funnels, with clear cost-per-conversion control and strong revenue-to-ad-spend ratios. Paid advertising was transformed from promotion into a direct revenue engine, enabling fast sell-outs, stable capacity filling, and scalable growth across multiple large events.

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Results

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Avantgarde Events now operates on a structured performance and sales system designed for large-scale event hospitality.

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Key results:

• Consistent sell-outs of large-capacity events
• Predictable ticket sales performance
• High ROI performance campaigns
• Conversion-focused funnel structure
• Reduced manual operational work
• Automated communication and follow-ups
• Strong VIP and premium experience model
• Scalable event sales infrastructure
• Performance-driven decision-making model
• Growth system designed for continuous scaling