Full-time

Marketing Specialist

Plan and execute digital marketing activities across campaigns, paid ads, and analytics, turning strategy into measurable growth.

About Us

Mad Magnet Studio is a full-service marketing & design agency working with hospitality and service-based businesses.

We build integrated marketing systems that connect strategy, design, development, automation, and ongoing marketing operations. Our focus is long-term growth — for our clients and for the people on our team.

We’re currently looking for a Marketing Specialist who enjoys both strategy and execution, understands systems (not just channels), and wants to grow within a multidisciplinary team.

Your Role

As a Marketing Specialist at Mad Magnet, you will work across two core areas:

1. Internal Marketing (Mad Magnet Studio)

You will help shape and grow our own brand presence by working on:

  • SEO optimization and keyword research
  • Writing and structuring blog content
  • Planning and developing marketing campaigns
  • Supporting overall content and growth strategy

2. Client Marketing & Integrations

You will play a key role in ongoing marketing support for clients, working closely with design and development teams.

Your responsibilities include:

  • Setting up and managing marketing integrations and automations
    (email flows, automated messages, CRM workflows, follow-ups)
  • Managing and optimizing email marketing for clients
  • Working on paid advertising campaigns
  • Supporting keyword research and campaign planning
  • Executing marketing activations and structured campaigns
  • Participating in the creation of loyalty offers and retention strategies, connected to marketing integrations

Strategy & Collaboration

This role is not execution-only.

You will actively participate in:

  • Marketing strategy development
  • Structuring campaigns and growth plans
  • Collaboration with designers on website structure, campaign visuals, and brand direction
  • Collaboration with copywriters on messaging, positioning, and content
  • Strategy and structure for websites, campaigns, loyalty programs, and marketing integrations

You’ll work as part of a design & development-driven team, ensuring that marketing decisions are aligned with UX, technology, and real business operations.

We’re Looking for Someone Who

  • Has experience with SEO, content marketing, and keyword research
  • Understands email marketing and marketing automation
  • Has experience with paid advertising (Meta, Google, or similar)
  • Thinks in systems, not just channels
  • Can plan, structure, and execute campaigns end-to-end
  • Is comfortable working closely with designers and developers
  • Understands loyalty, retention, and long-term value (or is eager to learn)
  • Can balance strategy with hands-on execution
  • Is communicative, reliable, and proactive

How We Work

  • We work from Niš, with a hybrid model
  • Clear processes, playbooks, and workflows guide daily work
  • Initiative, ownership, and independent thinking are highly valued
  • Collaboration across teams is part of the job — not an exception

What We Offer

  • Work on diverse hospitality and service-based brands
  • A role that combines strategy, execution, and systems thinking
  • Long-term growth within the agency
  • Support, feedback, and structured learning
  • A healthy working environment with clear expectations

Sounds Like You?

If you enjoy building marketing systems, not just running campaigns —
and want to work in a team where design, development, and marketing are closely connected, we’d love to hear from you.

Send us your CV and a short introduction.

Start your next project today!

Book a free consultation or send us a message. Completely free. Immediate recommendations. We’re here to help.